I admire Ian Ybarra’s book, Recruit or Die. It sees things the way they really are at college campuses.
I believe that Next Acropolis will solve the problems Ian Ybarra presents. We will give all the quality firms who are not Microsoft, G/S, and McKinsey the ability to search for students wherever the desirable talent lies. And it will likely be wherever the professors are that have the expertise… and teaching jobs distribute the elite across the entire collegiate system. You don’t have to go to MIT to find kids educated by MIT graduates…
The truth is that recruiting is a two edged sword. Students thrive on being recruited, and firms thrive on the talent they find. This is beneficial to both students and firms when the conditions are right. However, for firms who cannot reach the right student, which is the majority of situations, this hurts both students and firms.
Traditional online recruiting methods (MonsterTrak, Dice, Monster and such) rely on students appealing to the employer. However, in such a situation, there is always a lack of information on the student. There is merely the courses they took, the type of major, and the school they went to. This merely replicates other traditional forms of institutional bias, where certain schools are naturally favored, due to their historic status and industrial relations. This creates invisibility for talent at other schools who lack the specific connections, but who may otherwise have the requisite skills and knowledge.
It’s a major problem, as I have written about before, because firms live and breathe human capital, and effectively must Recruit or Die to retain it.